Are your competitors' websites ranking higher in search engines than your website?
Do you know why? Would you like to know why? If so, read on...
Have your website's search marketing capability analyzed for a one-time fee of $299. You will be provided with an itemized report which will include the items detailed below 'and' a one-hour review meeting:
Click on any of the bullet points below to learn more.
- Competitive landscape link analysis
- How do your top 6 key words perform in the search engines
- Competitive keyword strategy of your competitors
- What is the keyword difficulty of your target keywords
- Most common keywords on your web site
- Meta data analysis
- Web site SEO critical errors
- Web site SEO warnings
- Existence of sitemap.xml/robots.txt
- URL canonicalization
- Does you site utilize heading tags and do the heading tags utilize keywords?
- Flash usage
- Image marketing
Price includes a one-hour follow-up meeting to discuss and answer any questions with respect to the report and your web site's marketing power:
- on-site, if located in RI
- conference call/Skype, if located out side of RI
Competitive Landscape Link Analysis
- We will compare your web site to ( up to 3 of your) competitors websites, see the graphic below(click on the graphic to see a full size image):
We will assess the comparative
- Domain authority: The higher the Domain Authority, the greater the potential for an individual page on that domain to rank well.
- Domain Mozrank: mozRank shows how popular a given web page is on the web. Pages with high mozRank (popular) scores tend to rank better. The more links to a given page, the more popular it becomes
- Domain MozTrust: mozTrust quantifies the trustworthiness of a web page relative to all of the other web pages on the web. It is based off of an algorithm developed by Yahoo!
- Total Links pointing to your domain
- Linked Root domains - the external domains that link to your domain (or page)
In the graphic above, the business on the left hand side has the edge over the competition and the report identifies some of the actions necessary to become more competitive.
How do your top 6 key words perform in the search engines?
- Provide us with your top target 6 keywords and we will provide their status on Bing, Google and Yahoo
Competitive keyword strategy of your competitors
- Pulling the keyword data from your identified competitor web site , we can identify your competitors strategy identifying keywords that should be important to you and identify any market gaps which your competitors have failed to address
What is the keyword difficulty of your target keywords
- Keyword Difficulty will determine how hard it will be to rank for a given query providing a powerful analysis of the competitive landscape. This analysis will provide an insight on how difficult it will be to outpace your competitors for your top 6 keywords.
Most common keywords on your web site
- What are the most common keywords on your web site? and do they align with your marketing strategy?
Meta data analysis
- Analysis of the site's meta data for keyword relevance, we will also check the interior page metadata to ensure the each page is unique - it is very common for the the meta data to be either missing, or copied, across all pages which can seriously impact the website's search performance
Web site critical errors
- This is an analysis of the errors which could critically impair your web sites search marketing performance. See example below:
Web site SEO warnings
- This is an analysis of the errors which could impair your web sites search marketing performance. See example below:
Validate existence of sitemap.xml (or sitemap HTML)
- Sitemaps are used by the search engine spiders to both navigate the page structure of your web site and recognize any changes in the web sites
URL canonicalization
- Canonicalization issues can split the SEO juice between web pages if linking websites link to variants of the URL.
e.g, a search engine might see http://www.webstrategicmarketing.com and http://webstrategicmarketing.com as different pages.
Does you site utilize heading tags and do the heading tags utilize keywords?
- Heading tags are used by search engine spider to understand the relevance of web page content
Flash usage
- Flash, while looking very cool, has little search marketing value and cannot be read on Apple devices. Does your site have critical Flash components? If so, does your site have a search engine optimization work-around.
Image marketing
- Do the images on your web site market the content of your site in the eyes of the search engines? We will assess both the relevance of the image file names and ALT tags
To request your report click here
