If you use Google Analytics to measure your web metrics, you can also integrate all of your Social Media activities by using the Google Custom URl Builder.

Simply create a custom link for each post  irrespective of what Social media platform you use and the results will be reported in the campaign section of your Google Analytics.

In the example below, I created a custom link to track the Facebook activity for a post which discusses my SEO Audit report.

google-analytics-for-social-media

The Custom URL Builder created the link below and the results will now appear in Analytics. Hey Presto, you are off to races!!

Google Analytics Custom Generated Link

http://www.webstrategicmarketing.com/ri-marketing-services-ct-ma/seo-audit-report/?utm_source=FACEBOOK&utm_medium=POST&utm_term=SEO&utm_content=JAN-2014&utm_campaign=SEO-AUDIT

 
 

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After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.