One of the most important on-page SEO elements is the inclusion of a target keyword in the Title Tag of a web page and ideally at the beginning of the Title Tag.

A great way to assess the use of your target keywords by your competitors is to study the keywords in Title Tags and this can be accomplished by using the following search operator…. intitle: Keyword

E.g. intitle:front.panel

This search operator will search each web page but only between the tags.

In the Google SERP (Search Engine Return Page) below, the first line is the web page Title Tag…this is a truly simple and great way to research your competitors’ sites.

search title tags for competitors keywords

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After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.