Until recently, when you uploaded a video to YouTube you pretty much had to hope that YouTube would offer you  a good selection of  thumbnails to represent your brand online…most of the time the available thumbnails did not do justice to your brand.

Now it is possible to create a brand identity for your individual videos by uploading a custom thumbnail. Thumbnails act as miniature marketing posters for your videos – they attract viewers to your content and compel them to click through to watch. See below:

youtube-custom-thumbnail

My videos will now clearly separate themselves from the crowd and will greatly improve brand recognition. How creative you get with your thumbnails is up to you but I would recommend making sure that your logo is always in the same place and is the same size on each thumbnail.

Your image should be 640px x 360pc @ 72dpi.

To add your thumbnail, simply go to your video manager on YouTube,  edit an individual video and when the edit screen appears you will see a ‘Custom Thumbnail’ icon. Upload your thumbnail and you are done!

Have at it!

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After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.