One of the most important SEO tasks that you should undertake on your web site is the ‘Canonical Redirect’.

Under normal circumstances,  the URL’s

  • georgerossphotography.com
  • www.georgerossphotography.com

are considered separate entities from a search engine optimization perspective. I recently re-branded my photography business from DIGITALphotoconcept.com to georgerossphotography.com and when I rebuilt the site I added my blog into the directory georgerossphotography.com and everything seemed fine…but it wasn’t!

One of the great SEO advantages of installing a blog into your site is that the blog entries will add to your sitemap (.xml) and will maintain site freshness.

After the bulk of the work was done, I looked a little closer at my sitemaps and something appeared off. The Sitemap.xml page was only 204 pages long and that did not pass the sniff test. So, when I dug a little deeper I noticed that my sitemap generator was indexing www.georgerossphotography.com and not georgerossphotography.com. Argh!

Solution:

1) Set the sitemap generator to index georgerossphotography.com

2) Add a canonical redirect to the sites root .HTACCESS file

The code for the redirect was:

Options +SymLinksIfOwnerMatch
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.georgerossphotography.com$ [NC]
RewriteRule ^(.*)$ http://georgerossphotography.com/$1 [R=301,L]

With these two changes my sitemap file increased from 204 pages to 327 pages and I consolidated all of my search engine juice into one place. Phew!

If you ever wondered about whether or not you should add a blog to your business web site just look at the difference in the size of the site’s sitemap file with and without the blog. That is a lot of additional content for the search engines to index.

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After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.