When you make a changes to your web site, the live version often gets out of synch. with the cached version of your site which resides on Google. When the Googlebots crawl a site they store a record, a snapshot in time, into a cache file.google_search_exampleIn the example above, from an organic Google search, there is a link to the cached copy, now if the link no longer exists the person browsing will be faced with a 404 error ( and not everyone creates a custom 404 page ) and this will also show up as a dead link which may impact your SEO performance.

There is a solution at hand – Google’s URL removal tool, which is part of the Webmaster Tools suite. Simply enter the name of the dead URL and Google will remove it..the process does take a few days but it is a great way of keeping your cached version of your site clean to both give your browsers a more pleasurable viewing experience and assists to optimize your site.

The following two tabs change content below.
After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.