Search Engines will view www.yoursite.com and yoursite.com as two different entities dividing your SEO performance. One easy fix is to implement a canonical redirect using your .HTACCESS file

Point www.yoursite.com  to yoursite.com

Options +FollowSymLinks
RewriteEngine On
RewriteCond %{HTTP_HOST} !^domain\.com$
RewriteRule (.*) http://domain.com/$1 [R=301,L]

Point yoursite.com  to www.yoursite.com

Options +FollowSymLinks
RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.yoursite\.com$
RewriteRule (.*) http://www.yoursite.com/$1 [R=301,L]

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After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.