When WEB Design RI performs SEO web site check the most common web site ommision especially a site that was designed several years ago (Sitemaps in this format were fiorst used by Google in 2005),  is the  sitemap.xml file. The sitemap specifications are detailed at http://www.sitemaps.org

If you want your web site to be indexed  by the major search engines and you would like the search engines to be  to be notified of changes to your site then you must include a site map XML file in your web site. These files permit the search engines to  crawl web sites in an intelligent fashion.

Sitemaps are what is known as a URL inclusion protocol where we notify the search engines of all of the URLs that we would like to be included when they crawl our sites and this compliments the Robots.txt files which is a URL exclusion protocol. See my Robots.txt blog entry.

Sitemaps are extremely useful on web sites which are not browser friendly and that use rich Flash or AJAX content.

Sitemaps are used by the largest search engines:  Google, MSN, Yahoo, Bing and Ask.

The process is relatively simple:

1)    Create  an XML site map file  – http://www.xml-sitemaps.com/ is a free sitemap generator tool  – there are many free products like this

2)    Save your sitemap.xml file to your web site root directory

3)    Upload your sitemap.xml file to your web server.

4)    Create a webmaster account with Google Webmaster, Bing Webmaster, Yahoo Site Explorer and upload the sitemap file.

5)    This step is important and is often ignored: When you make changes, especially the addition of pages, to your website – create an updated sitemap.xml file  and upload the new file  to your web server and the next time your site is crawled the spiders will look for the new pages.

Sitemaps do have limits 50,000 URLs and 10 megabytes , so keep your web site to under 50,000 pages!

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After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.