For the personal users of Facebook the search bar at the top of the page is a very important part of the user interface. Unfortunately, for businesses who establish a business page that is not associated with a personal account there is no search bar, rendering Facebook pretty useless as a marketing tool. The business page is effectively an island within the world of Facebook without a search bar.

Facebook search bar

What to do?

Do not administer the site from the company administration log-in but instead set up administrators and contributors whom have a Personal account because they will be able to toggle between the personal page and the business page.

The challenge that many larger businesses will have is making changes to their IT  policies – many companies ban the use of social media – however, if they want to effectively use Facebook  there will have to be changes in policy.

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After a long career in sales, marketing and engineering design, within the manufacturing sector, George launched Web Strategic Marketing in 2009 to enable businesses to be able to effectively compete in the new world of Internet and Social Media Marketing. With the ability to develop marketing plans and marketing strategies, web site development (HTML and WordPress), search engine optimization, social media marketing, write copy and shoot product/commercial photography Web Strategic Marketing is your one-stop-shop for your Internet marketing needs.