Why a blog should be an integral part of a businesses internet marketing strategy?
- SEO: your blog will greatly improve the SEO performance of your website.
- Website freshness: by integrating a blog on to your web site you web site will be updated on a regular basis giving you site a competitive advantage over sites that are not updated regularly.
- Site growth: the larger your web site the more web site content your will have for search engines spiders. Everytime you update your blog you will increase the size of your website’s sitemap.
- Social Media Integration: once you have developed your blog content it is very easy to distribute your blog content via social media greatly increasing the audience for your blog content.
- It will provide your company with a voice and instant voice to share and engage with your customers.
- Your blog will position your business as a subject matter expert.
- A blog will force your business not to sit still as you will constantly be researching new material.
- Engagement: a blog opens a two-way dialog with a businesses clients.
- Cost effective marketing.