Web Strategic Marketing utilizes conventional marketing principles but with a new, developing, set of marking tactics utilizing Social Media Platforms to create an internet ‘word-of-mouth’ about a company, event, product or service. Creating this ‘word-of-mouth’ advertising from user-to-user cannot only be very positive but it can be extremely powerful and extremely cost-effective.
Social Media can be utilized as a business’s Marketing Communications delivery system. The Social media-marketing program should be integrated into a businesses marketing plan and not considered separately.
Social media should NOT be considered a unilateral marketing message delivery system otherwise the program will fail because social media users do not want to see a constant stream of sales messages on their Twitter feed or Facebook page. Instead, the social media-marketing program should be about engagement with your market – it must be multilateral in approach – a conversation platform with the businesses target market.
There are many Social Media networks well beyond Facebook and Twitter and selection of the appropriate Social Media Networks will depend on the business and the target market(s).
A business in the Wedding market should consider Pinterest as an important part of their Social Media Strategy. Why? The modern bride uses Pinterest to collect ideas and images for their upcoming weddings.
A business in the Sports Market should consider Facebook as an important part of their Social Media strategy because of the proliferation of sporting images and discussions on Facebook and the ease of identifying the target demographic.