Web Design

ri web design

The first question that we ask out clients is…”What is the objective of your web site?”

Think about that question for a moment and then look at your own web site and ask yourself whether or not your web site is in alignment with your business goals.

The Web Strategic Marketing Web Design Methodology:

  • Complete a search engine optimization analysis
  • Complete a competitive landscape analysis: Benchmark the client company’s web site presence, and performance, to that of the client’s primary competitors
  • Analyze the Google Analytics (if applicable) performance
  • Analyze the social media presence
  • Develop an understanding for the client company’s business/marketing plan
  • Evaluate the presentation of the products and services against the business objective/marketing plan.
  • Develop a key word strategy
Once there is a solid understanding of the site’s SEO and web analytics performance a web site  marketing strategic can be developed

If requested, we will conduct an inexpensive marketing assessment of the client company’s business and present recommendations on how to position the business on the web site. We will investigate the following three categories.

  • SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis
  • Marketing Mix  – the 4 Ps (Product, price, place and promotion)
  • Assessment of the client businesses competitive landscape
  • Develop an understand how the client company’s employees will use the web site

So far, we haven’t written a piece of code and this is very important. Your web site can only be truly successful if it reflects your business goals and objectives…it is your primary marketing tool and must reflect the marketing strategy.

One last step before we begin the design… we will create a set of metrics, for the existing web site, to create a benchmark to measure the performance of the new web site. After all we all operate in a results-based market place.

So far, we haven’t written a piece of code and this is very important. Your web site can only be truly successful if it reflects your business goals and objectives…it is your primary marketing tool and must reflect the marketing strategy.

One last step before we begin the design… we will create a set of metrics, for the existing web site, to create a benchmark to measure the performance of the new web site. After all we all operate in a results-based market place.

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Web Strategic Marketing will develop and implement an SEO Website for your business.
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