When evaluating a web site for SEO performance the following check lists are completed. The objective is to determine how relevant a web site is for the target keywords (On-Page SEO) and how popular a web site for the target keywords (Off-Page SEO).

  • Establish the target keywords for the clients business
  • Evaluate the performance of the key words by using an SEO report card
  • Does each page have a Title Tag – Are they relevant?
  • Does each page have a Meta description? ¬†Are the relevant?
  • Headings Status (H1, H2 etc)
  • Are keywords used in anchor links?
  • What is the keyword density?
  • Internal/External Links
  • Does a sitemap.XML file exist?
  • Is the sitemap used in conjunction with engine web masters accounts?
  • Validate the Robots.txt
  • Check broken links
  • IP Canoncalization
  • Mobile compatibility

  • What is the Domain Authority and the DA of the businesses competitors?
  • How many other web sites link to the client’s site?
  • How many links do these sites produce
  • Asses the quality of the connecting sites via Domain Authority
  • Analyze link anchor text
  • Assess social media mentions