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Are your competitors’ websites ranking higher in search engines than your website?

Do you know why? Would you like to know why? If so, read on…
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Have your website’s search marketing capability analyzed for a one-time fee of $299. You will be provided with an itemized report which will include the items detailed below ‘and’ a one-hour review meeting:

  • Competitive landscape link analysis
  • How do your top 6 key words perform in the search engines
  • Competitive keyword strategy of your competitors
  • What is the keyword difficulty of your target keywords
  • Most common keywords on your web site
  • Meta data analysis
  • Web site errors
  • Broken Links
  • Existence of sitemap.xml/robots.txt
  • URL canonicalization
  • Does you site utilize heading tags and do the heading tags utilize keywords?
  • Image marketing
  • Link Summary

Report Summary

Price includes a one-hour follow-up meeting :

  • Meeting conducted via ‘Go-To-Meeting’
link analysis
  • We will compare your web site to ( up to 3 of your) competitors websites
  • Domain authority: The higher the Domain Authority, the greater the potential for an individual page on that domain to rank well.
  • Domain Mozrank: mozRank shows how popular a given web page is on the web. Pages with high mozRank (popular) scores tend to rank better. The more links to a given page, the more popular it becomes
  • Domain MozTrust: mozTrust quantifies the trustworthiness of a web page relative to all of the other web pages on the web. It is based off of an algorithm developed by Yahoo!
  • Total Links pointing to your domain
  • Linked Root domains – the external domains that link to your domain (or page)

In the graphic above, the business on the left hand side has the edge over the competition and the report identifies some of the actions necessary to become more competitive.

  • Provide us with your top target 6 keywords and we will provide their status on Google.
  • What are the most common keywords on your web site? and do they align with your marketing strategy?
  • Analysis of the site’s meta data for keyword relevance, we will also check the interior page metadata to ensure the each page is unique – it is very common for the the meta data to be either missing, or copied, across all pages which can seriously impact the website’s search performance
  • This is an analysis of the errors which could critically impair your web sites search marketing performance. See example below:
link analysis
  • Broken links can impair your web sites search marketing performance.
  • Sitemaps are used by the search engine spiders to both navigate the page structure of your web site and recognize any changes in the web sites
  • Canonicalization issues can split the SEO juice between web pages if linking websites link to variants of the URL.
    e.g, a search engine might see http://www.webstrategicmarketing.com and http://webstrategicmarketing.com as different pages.
  • Heading tags are used by search engine spider to understand the relevance of web page content
  • Do the images on your web site market the content of your site in the eyes of the search engines? We will assess both the relevance of the image file names and ALT tags
  • The number of web sites and links from those web site drive the marketing performance of your site, you will be provided with a summary of your sites link performance.

To request your report click here