SEO, search engine optimization, web site health check-up...FREE with no obligation
The majority of business web sites lack the most important SEO elements to be visible to Google, Yahoo and all the major search engines...and, of course, most importantly, prospective customers. Yet, typically, the business owner doesn't see these shortcomings because the web site, from the outside looks fine, maybe even awesome, but all of the back-office 'stuff' required for the web site to perform may be missing. To assist the business owner, we will, free-of-charge, with no obligation, provide a web site SEO, search engine optimization,health-check, which will evaluate the following: |
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On-Page Search Engine Optimization and Off-Page SEO
In order for a web site to be truly successful in obtaining a high position in search engine rankings it mast have a strong off-page SEO strategy will create a higher Google Page Rank. Search engines rank web sites with a high number of quality back links higher than they would an equivalent web site with less back links. However, off-page SEO can be all for naught unless the SEO foundation of a web site is strong and that is the purpose of On-Page SEO - optimizing the web site to be highly attractive to search engine spiders
The On-Page SEO web site health check
There are many other elements to SEO but the following are the major contributing factors.
- the existence of a valid sitemap.xml file. Google, Yahoo and the major search engines use XML files to navigate and crawl your web site - to learn more visit the Wiki page
- the existence of a site map HTML file. Flash web site or web sites with flash navigation elements hide the web site content from search engines and in such cases it is important to provide a sitemap.html file for the search engine spiders - to learn more visit the Wiki page
- the validity and relevance of the title tags and whether or not that they are unique on each page of your site. Learn more at the Search Engine Wiki page
- the validity and relevance of the meta description tags; and whether they are unique on each page. Learn more about meta description tags at the Wiki page
- the validity of the meta tag keywords with relationship to each page. Learn more about meta keyword tags at the Wiki page
- the is there compelling content on each page that relates to the meta tag information. To maximize to search engine visibility we need to tie all of these elements together.
- use of alt tags on images
- use of headline tags
- the existence of a valid robots.txt
- log any dead links
- whether or not your web site has been indexed by the major search engines
- how your web site compares to your competitors. Provide us with names of your competitors and we will benchmark, using several different metrics, the performance of your site in comparison to your competitors
- canonical 301 redirect
- custom 404 error page
Off-page SEO web site health check
- review the number of in links ( back links)
While the above may seem small in comparison to the On-Page check it is extremely important and must not be underesitimated if a high page rank is a desired goal.
The web site SEO, search engine optimization, health check will be performed on your site, free-of-charge. It's a no brainer..
View the McGan Technology case study which demonstrates the effectiveness of the free-of-charge web site SEO, search engine optimization health check..
