One of the most important on-page SEO elements is the inclusion of a target keyword in the Title Tag of a web page and ideally at the beginning of the Title Tag.
A great way to assess the use of your target keywords by your competitors is to study the keywords in Title Tags and this can be accomplished by using the following search operator…. intitle: Keyword
This search operator will search each web page but only between the tags.
In the Google SERP (Search Engine Return Page) below, the first line is the web page Title Tag…this is a truly simple and great way to research your competitors’ sites.