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From Google…
- Competition: The number of advertisers worldwide bidding on each keyword relative to all keywords across Google. In the “Competition” column, you can see whether the competition for a keyword idea is low, medium, or high.
- Global Monthly Searches: The approximate 12-month average of the number of searches on Google for each keyword in all locations, languages, devices, and keyword match types. This statistic includes traffic in all countries and languages. If we don’t have enough data for a particular keyword, you’ll see this noted with a dash (-).
- Local Monthly Searches: The approximate 12-month average of the number of searches on Google for each keyword in the locations and devices that you selected. If you’ve selected multiple locations, a location that isn’t a country, or if we don’t have enough data, you’ll see this noted with a dash (-).
