Today we’re going to talk about managing multiple social networks through one tool or service.
When you have multiple social media profiles it can be frustrating updating them all with a recent news item or post. Fortunately, there are several solutions that allow users to update multiple social media profiles simultaneously. These social networking platforms can save you valuable time and aggravation.
There are a variety of different services that allow users and business to simultaneously update multiple social media profiles. We here at Web Strategic Marketing are rather fond of Ping.fm, one of the original trailblazers in this unique area. Below we have included a list of links to similar services so you can scope out and choose the platform that best fits your business model.
When choosing a platform there are a few key points to keep in mind:
First, you want to take a look at all the available profiles supported by the platform and make sure the sites you use are included. The idea is to save time and quickly blast information, so if you have to go back and update profiles individually after using a tool you are wasting your time. Some of these platforms support over 200 different social networks so there is a tool out there that is right for you.
Secondly, it is important to run metrics on your posts. Make sure you shorten your links with Hootsuite or bit.ly to track clicks. Often times these tools will shorten links automatically for you but you will not be able to gather information on who is clicking. Shortening the links ahead of time will generate valuable information about your audience and the links will remain unchanged when being posted to your profile.
In our next post we are going to weigh the pros and cons of using these platforms to simultaneously update multiple social media profiles. We will also discuss some common pitfalls and mistakes to avoid when using these platforms.