Similar to Facebook you can now advertize, using the PPC (Pay-Per-Click) methodology, on LinkedIn with incredible specificity. If you wish to advertize to a single company or location.
LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.
In the example below, we have taken LinkedIn’s entire membership and boiled it down to less than 1,000 LinkedIn members that meet the specific criteria. (It is gender specific only to demonstrate the capability)
You control how much you spend each day by selecting a bid and setting a daily budget. You set your budget as low as $10 or as high as $1,000 or more. You can start and pause your ads at any time.
There are two options for how to pay for your ads: Pay per Click (CPC) and Pay per 1,000 Impressions (CPM). Most people choose CPC, which means that you pay when someone clicks on your ad. This payment method allows you to specify a bid – the maximum amount you’re willing to pay for each click (for example, $3.00 per click).
Each click will cost between $2.00 (the minimum cost per click) and your bid.