The following are ‘landmines’ which should be avoided, like the plague, if you wish you web site to perform well during organic searches.

Do not use

  • hidden text or hidden links
  • cloaking redirects
  • automated queries
  • keyword stuffing  with totally irrelevant keywords
  • duplicate content on pages, domains or sub-domains
  • (and this is obvious) undertake malicious behaviour such as phishing, viruses etc