FREE Resources for Search Engine Optimization (SEO)

The following is a list of essential and free tools used for the research, management, analytics and testing of a website’s search engine performance.

SEO Site Management

• Google Search Console
• Google Business
• Google Analytics
• Bing Places
• Bing Webmasters

Keyword/Phrase Research

• Keyword Planner
• Answer the Public
• Google Trends

Site Speed

• GT Metrix
• Google Page insights
• Pingdom
• Website Speed Test 

Site SEO Analytics

• Link Explorer
• Broken Link Checker
• Spider View Simulator
• Robots.txt Checker
• Anchor Text Over-Use

Structure Data

• Schema Markup Generator
• Rich Snippet Tester