With the advent of voice search on our mobile devices, voice queries are typically conversational and tend to are longer. Often voice queries are questions “Where is…?”, What is the nearest…?” etc.
We need to think about how your target audience speaks about your products and services. Historically, we search engine optimized for short-tail keywords but the advent of voice search pulls long-tailed keywords into play, such as:
“What coffee shops are open?”
“Which coffee shop is the best?”
“What coffee shop is open late?”
“Does the coffee shop deliver?”
A great place to research long-tailed keywords is to use the website ‘Answer the Public’ https://www.webstrategicmarketing.com/ri-seo-agency/for-seo-in-2020-use-answer-the-public/
The following is a list of key factors to consider when optimizing a website in 2020. Relevance Relevance refers to the significance of a search term/phrase compared to content on a website so that [...]