Does Your Website Make It Easy to Be Found via Voice Commands
With the advent of voice search on our mobile devices, voice queries are typically conversational and tend to are longer. Often voice queries are questions “Where is…?”, What is the nearest…?” etc.
We need to think about how your target audience speaks about your products and services. Historically, we search engine optimized for short-tail keywords but the advent of voice search pulls long-tailed keywords into play, such as:
- “What coffee shops are open?”
- “Which coffee shop is the best?”
- “What coffee shop is open late?”
- “Does the coffee shop deliver?”
A great place to research long-tailed keywords is to use the website ‘Answer the Public’ https://www.webstrategicmarketing.com/ri-seo-agency/for-seo-in-2020-use-answer-the-public/
Other useful resources are:
Many voice queries are for local content, and this means that we should be using geo-targeted keywords (optimizing for local search) such as:
- Photographers in Rhode island
- Restaurants in Wakefield, Rhode Island
Other actions which can impact the efficiency of voice search:
- Keep your Google business listing up-to-date
- Use Schema Meta data
So, in 2020 website voice optimization is paramount, especially for consumer-based businesses.
Google’s History of Voice Search
Recent Posts
Backlinko’s Top 200 SEO Factors for Google
As an SEO, the 'holy grail' would be top have access to all of the factors that Google use in their search engine optimization algorithm. However, that algorithm is top-secret. Most of us in [...]
How do I rank #1 on Google?
If I had a dollar for every time I was asked that question, I would be a very wealthy man! The honest answer is that it is not always possible, but it is possible, [...]
Top SEO Tips for 2020
The following is a list of key factors to consider when optimizing a website in 2020. Relevance Relevance refers to the significance of a search term/phrase compared to content on a website so that [...]
