When web designers publish a web site it is often only after many, many, client project reviews and page edit after page edit with a focus, a sole focus, on how the web site will appear in a browser. Few clients have any interest other than how the web site will appears in a web browser and they just assume that everything else is in place that will make the web site perform on search engines.
However, in the months that follow publication the client observes that the web site simply is not performing well on search engines!. What to do!
One of the first steps is to understand how a search engine reads you web site.
A great, efficient and simple way to evaluate your site is to look at the site in the same way that a search engine spider would… checking each page with a text browser using a Lynx Browser. This tool reads all the text on a web page including the ‘Alt’ text assigned to images.
If you’d like quickly to check a page on a site you could use the Lynx Viewer. but for maximum convenience and efficiency you can download Lnyx and run it locally.
It is quite common that web sites that look spectacular have little-to-no content and this occurs because of a dependence on images and flash files and very little use of text. Spiders read text.
If your web site must be image intensive then please read this blog entry for advice on image optimization for search engines…http://webdesign-ri.com/web_site_design_and_SEO_blog/2009/09/18/how-to-search-engine-optimize-images/