If there was one thing that was drummed into me during my corporate marketing career that “one dot on a chart does not a trend make” that said Tagged should be very concerned with their market share dropping by more than 50%. The social media marketing chit-chat during 2013 concerned the growth of Google+ as a challenger to the dominance of Facebook while they are not yet challenging Facebook it did increase it’s market share by 50% to 1.34% far of the heady heights of Facebook at 57.82% ( down from 61.5% in 2012).

2012 Share 2013 Share
Facebook 61.5% Facebook 57.82%
YouTube 22.2% YouTube 24.99%
Twitter 1.98% Twitter 2.06%
Pinterest 1.07% Google+ 1.34%
Yahoo Answers 0.85% Yahoo Answers 0.93%
Google+ 0.85% Pinterest 0.86%
LinkedIN 0.85% LinkedIn 0.63%
Tagged 0.85% Instagram 0.61%
Instagram 0.85% Tumblr 0.56%
Tumblr 0.85% Tagged 0.39%

What will happen in 2014? Watch this space.

Source: Hitwise