If there was one thing that was drummed into me during my corporate marketing career that “one dot on a chart does not a trend make” that said Tagged should be very concerned with their market share dropping by more than 50%. The social media marketing chit-chat during 2013 concerned the growth of Google+ as a challenger to the dominance of Facebook while they are not yet challenging Facebook it did increase it’s market share by 50% to 1.34% far of the heady heights of Facebook at 57.82% ( down from 61.5% in 2012).

2012Share2013Share
Facebook61.5%Facebook57.82%
YouTube22.2%YouTube24.99%
Twitter1.98%Twitter2.06%
Pinterest1.07%Google+1.34%
Yahoo Answers0.85%Yahoo Answers0.93%
Google+0.85%Pinterest0.86%
LinkedIN0.85%LinkedIn0.63%
Tagged0.85%Instagram0.61%
Instagram0.85%Tumblr0.56%
Tumblr0.85%Tagged0.39%

What will happen in 2014? Watch this space.

Source: Hitwise