One of the great failings that I see all too often in the use of Social Media as a marketing tool, is the lack of understanding of what it can do for the organic search performance of a businesses products and services. Why? Because the Social Media user rarely looks beyond the communication services offered by the media. Take Twitter, and the world of micro-blogging as an example. The average user believes that the strength of Twitter is the ability to broadcast a marketing message or campaign to that users follows with the great desire that the campaign is so exciting that it goes viral through Retweets.
That is all well and good but Twitter, as a content-delivery media, can be hit or miss depending on how many of your followers see/read your tweets.
However, Twitter can produce high search engine rankings per this example below. I was searching for a recent photo shoot of the ‘RITCA Coaches meet’ and because I loaded these keywords into a Tweet, one of my search results came from Twitter. Great stuff!
Now that’s marketing, and it’s free! How does this work? It is simply an extension of your web site/ blog’s Internet keyword marketing strategy. Carefully craft Tweets, which include the keywords that your prospective clients will search for while using Google, Bing etc. While some of your followers may miss ‘that important Tweet’ we can use the search engines to make sure that they do not miss your marketing message.
The power of Twitter goes well beyond Tweets; it can push you up the organic search rankings.