Glossary of SEO and Internet Marketing Terms2018-08-07T11:56:10-05:00

Glossary of SEO and Internet Marketing Terms

This project will continually be a work-in-progress!


  • Adwords: is Google’s cost-per-click advertising program.
  • AJAX: Asynchronous Javascript And XML
  • ALT tag: is a twext label that can be appilied to images in web sites and this alternate text attribute will be read by text only browsers; and, is also used for SEO applications
  • Anchor text: is the text used as the hyperlink on a web page. Keywords used in achor text have a high value for SEO
  • API: Application Program Interface: is a set of software building blocks for creating software applications
  • ASP: Active Server Pages – a Microsoft programming language for building dynamic pages


  • Backlinks: are links from other sites which point to your site and from an SEO perspective have a very high value.
  • Bidding: is a process where a PPC advertiser can bid, typically, for a keyword/phrase.
  • Black Hat SEO: is a series of search engine optimization tactics which violate the operational guidelines of the search engines. Black Hat SEO can lead to your site being removed from the Index.


  • Call-to-Action: are a request for action such as: ‘Click to download’, ‘Buy now’ etc
  • CGI-BIN:Common Gateway Interface
  • Click through rate: is the ratio of impressions of a PPC advertisement to the numer of times that a browser actually clicks of the advertisement
  • Cold Fusion: a web scripting language that uses database access.
  • Conversion: the process of converting a browser into a customer or by making the browser taking anction such as filling in a form or downloading a datasheet etc.
  • Conversion rate: rate at which conversion takes place
  • Cost-per-click: the cost incurred for a click through to a landing page.
  • CSS: Cascade Style Sheet


  • Domain Authority: represents Moz’s best prediction for how a website will perform in search engine rankings.
  • Dynamic page: a page which pulls data from a database.


  • Error page: a page delivering a ‘page not found’ error. Also known as an error page 404.


  • Frameset: a webpage made-up of frames


  • GEO Targeting: advertising that is focused on specific geographical markets
  • Google Analytics: a free web analytics tool
  • Googlebot: is Google search robot.


  • HTTP 301: the 301 code means that the requested page has been moved permanantly and has been assigned a new URL
  • HTTP 302: means that the page requested has been found but resides at a different location.
  • HTTP 400: means that the page is a bad request.
  • HTTP 401: this status code means unauthorized
  • HTTP 404: this is the common pagnot found error message
  • HTTP 410: means that the page is intentionally gone with no forwarding address
  • HTTP 500: means that there is an error with the inetrnal server.
  • HTTP 501: this is displayed when the document request method is not recodgnized.


  • Impression: an appearance of your advertisement.
  • Inbound Links: links that points to your site from other sites.
  • Index: a search engine’s database of every web page – note not all web pages are included in the index but it is the goal of each web owner to have all pages included in the index.


  • Java applets: small programs which use Java language. These applets can be embedded into web pages.Search engines cannot run these aplets.


  • Keyword density: is the number of times that a keyword/phase appears on a web page. It is normally expressed as a percentage; or the number of occurences per 100 words.
  • Key word stuffing: this is a frowned upon tactic of stuffing an excessive number of keywords into a web page


  • Landing Page: this is a page which is created to receive respondants to advertising. Each advertisment is, normally, directed to a unique landing page top track the marketing response.
  • Link bait: treaser content which is designed to have people link to it.
  • Link density:
  • Link popularity: the more web pages that link to your site the greater your link popularity. Search engines favor web sites with high link popularity.


  • META Description: this Meta tag is hidden and is only visible when a search engine returns a result. Each web page should have a unique description but it is common for designers to cut corners, because these are hidden, to cut and paste descriptions across all pages..which greatly weaken the SEO perfomance of the site.
  • META keywords: another hidden Metatage. This tag has little use in modern SEO due to a history of the tag being abused it has little value.







  • Search Engine Marketing: is the process of using ‘paid inclusion’ search engine marketing strategies
  • Search Engine Optimization: is the process of improving the organic (non-paid) web site search engine performance.
  • SEM: Seach Engine Marketing
  • SERP: Search Engine Results Page
  • SEO: Search Engine Optimization
  • SMO: Social Media Optimization: a marketing strategy which utlizes Social Media Networking platforms ( Facebook, Twitter etc)